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Why ?

Zahra Aly founded and established xyzABA as a way to reach families and caregivers that are in need of intensive support and training on the application of the principles of ABA in the home and community settings. She believes that families should be well-informed, educated and involved in the treatment process of their loved one and

that it is a "collaborative effort." 

Authenticity

xyzABA promotes living and leading in your truest form, communicating openly with one another and stripping down layers to build upon solid, trusting foundations. We encourage honest conversations, feedback and progress for both our families and our staff. We value forming sincere bonds, recognizing others for who they really are and being inclusive of one another. We believe that by promoting authenticity in the workplace, we are empowering teammates to embrace their individuality. Finally, we believe that creating this safe space builds trust, breeds loyalty, enhances teammate performance and as a result, allows us to maximize positive client outcomes.

Integrity

xyzABA values integrity in the workplace as a non-negotiable. Integrity is the quality of having strong ethical or moral principles and following them at all times, even when no one is watching. We believe that our responsibility to the families we serve and to one another, require us to act with self-awareness, honesty, honor and accountability. We build the trust of our families and teammates by ensuring our actions are consistent with those characteristics, that we are maintaining client dignity and that we are performing to the best of our ability daily.

Creativity

xyzABA believes that creativity is a necessary characteristic for teammates to embody in any workplace. Creativity means to “put imagination to work.” It requires individuals to embrace their curiosity, have the determination to follow their passions, increase their knowledge and thereby, have the ability and desire to seek and implement innovative ways to teach complex skills to our clients. We encourage our teammates to utilize their creative freedom during therapy sessions and bring their unique personalities and perspectives to work each and everyday, so we are truly able to make learning fun for our clients. 

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